Diversity Will Always be Aesthetically Pleasing.
Curating from original content, influencers, and graphics, I create a visually pleasing, and audience driven feed. I specifically look for content from BIPOC influencers, photographers, and content creators to ensure that everyone is represented.
This feed for @fancied was curated to target Gen-Z teens and younger millennials. I chose content that had bright colors. I posted at 10 am, 1 pm, and 5pm to maximize engagement.
Stories Tell A Story
Whether I’m using Adobe Illustrator, Photoshop, InDesign or applications like Canva, InShot, and GoDaddy Studio, I create interactive, high quality graphic content to create and maintain engagement. I incorporate Instagram features such as Questions, Polls, etc, to create metrics to better understand audience engagement.
I also work with influencers and content creators to organize Story Takeovers, and IG Lives for real time, on-brand content.
These interactive story templates, lists, and flyers were created with GoDaddy Studio.
Know Your Insights, Know Your Audience
Utilizing built-in features for data collection, like responses to Story question, polls, etc, as well as comments, likes, and impressions, I inform content curation based on analytics. Beyond Instagram, I create newsletters for events, a publication’s trending stories, and more, utilizing MailChimp. This also collects more audience data.